Hello there
I’m Yifan
Illustrator & Graphic Designer, born in Shanghai, based in New York. She holds an MFA in Design and a BFA in Illustration from SVA. She interned at ESPN Global Team (Disney) and designed the Campus Invitational Buick Cup logo, with its key visual displayed in Times Square in collaboration with Shanghai Disney. Partners included Buick, NYU, Jiao Tong University, Tencent, Nike, Five-Star Sports, and Gatorade.
As a Crazy Laugh guest designer, she shaped the visual identity of the first Chinese stand-up comedy variety show. At McCann Health, she worked on ad designs for Lay’s, Cheetos, and Nestlé, creating content for WeChat, TikTok, Tencent, Meituan, and Weibo.
She also designed exhibition walls for Shanghai Mental Health Center’s "600 Gallery" with ED Healer and developed pet products like cat houses and scratching posts for Smile Paws. Her work has won the iJungle Illustration Award and Society of Illustrators Student Scholarship, exhibited in New York, Shanghai, and Paris, and featured in VoyageLA and CanvasRebel.
Services
Graphic Design
Packaging
Art Direction
Brand Strategy
Copywriting
Naming
Communication
Digital Design
UX/UI Design
Clients
Nike
Adidas
Ford
Burger King
Heineken
Google
Instagram
